Apple Btes Down On Ozzie Grocer's Logo.
When is a "W" not a letter? When Apple Inc. says it's a piece of fruit, that's when. The iPod-maker and self-declared owner of all things pomaceous, has decided that the stylized W adopted by Australian supermarket chain Woolworths as its logo looks a little too much like Apple's own logo, and that's reason enough to claim trademark infringement.
The real problem here is that trademark laws are messed up. A major company almost has to sue someone periodically in order to "actively protect" their mark and keep from letting it go public domain. If nobody is actually infringing, they find the next closest to sue.
Posted by: Sevesteen | October 06, 2009 at 02:10 PM